Home / Use cases

Use cases

See how PerkQi handles real merchant goals

Each example shows the goal, the rules you set in Studio, what the shopper sees, how Engage personalizes it, and what Guard checks. These are illustrative examples, not reported customer results.

GThe goalWhat the merchant wants to happen
1Rules in StudioWho, what, where, when and limits
2What the shopper seesThe offer, worded for them
✓What Guard checksBefore the reward is applied
Example 1 of 5Personalization

Three shoppers, the same offers, three different experiences

A fashion store has three live offers, and the merchant has made all three available to every returning customer. Without personalization, every shopper would see the same list in the same order. Engage leads with the offer each shopper is most likely to act on, and words it for them.

A shop assistant shows a customer a coat in a boutique
1PerkQi StudioThe merchant decides, in Studio
Studio · Coats, scarf and points
Offer 110% off coats
Offer 220% off a matching scarf when bought with a coat
Offer 3500 bonus points when the cart reaches $150
Whoall returning customers qualify for all three
2PerkQi EngageEngage decides the presentation
Frequent full-price buyerleads with the scarf — “Complete the look”
Price-sensitive shopperleads with 10% off coats
Points collectorleads with “You’re $30 away from 500 bonus points”

The model learns from each store’s own past purchases, activity and current session.

PerkQi GuardWhat Guard checks
  • Each offer is pre-checked before it is shown
  • The final cart gets a full check before checkout
  • Stacking and margin rules apply whatever order the offers were shown in
Example 2 of 5Fashion

Clear winter stock without breaking margin

Coats need to move in two weeks. A store-wide sale would give money away to people who would buy anyway, and cut margin on low-margin lines.

A shopper examines a coat on a boutique rack
1PerkQi StudioRules in Studio
Studio · Winter coats, weekday push
Whobought 3+ items from the “Dresses” group in the last 12 months, in the store’s chosen area
Reward conditioncoats worth $90+ in the cart
What10% off coats + 500 bonus points
Whereproduct page and cart
WhenTuesday to Thursday, for two weeks
Limitsone per customer · $3,000 budget
2The shopperWhat the shopper sees
WHAT THE SHOPPER SEESYour price: $108 — 10% off for our regular customers, plus 500 bonus points.

On the coat’s product page, the shopper sees their own price and offer details. In the cart, a short message reminds them of the reward.

PerkQi GuardWhat Guard checks
  • Cart margin stays above the 20% floor
  • Stacking follows the rules set for this offer
  • Budget and per-customer limit, in real time
Example 3 of 5Beauty

Turn skincare buyers into full-routine customers

Loyal skincare customers often buy one product and skip the rest of the routine. A general discount would also reward people who already buy everything.

A skincare boutique with products on wooden shelves
1PerkQi StudioRules in Studio
Studio · Complete the routine
Whospent $150+ on the “Skincare” group in the last 6 months, in the store’s chosen area
Reward conditioncleanser AND serum in the same cart
Whatfree travel-size gift + double points on the serum
Whereproduct page and cart
Limitsone per customer · gift while budget lasts
2The shopperWhat the shopper sees
WHAT THE SHOPPER SEESAdd the serum to complete your routine — get a free travel-size gift plus double points.

The nudge appears as soon as the cleanser is in the cart. The reward applies once the serum is added.

PerkQi GuardWhat Guard checks
  • The gift is counted at its cost, not its retail price
  • Cart margin stays above the floor
  • Per-customer limit and budget
Example 4 of 5Any store

Grow basket value without blanket discounts

A shopper adds a $70 dress to the cart. A matching bag would suit it. A site-wide “15% off everything” would also discount the dress for no reason.

A smiling shopper holding paper shopping bags
1PerkQi StudioRules in Studio
Studio · Matching bags
Whoany shopper with an item from the “Spring dresses” group in the cart
What20% off items in the “Matching bags” group — a product group the merchant defines
Whereproduct page and cart
Whenalways on
Stackingstacks with offers on other product groups; never with the exclusive clearance offer
2The shopperWhat the shopper sees
WHAT THE SHOPPER SEESComplete the look — add the matching bag for 20% off.

The bag gets 20% off and nothing more. Other offers can still apply — a cart-level offer can apply to the rest of the cart, without the bag’s value.

PerkQi GuardWhat Guard checks
  • The discount applies to the bag only
  • The exclusive clearance offer is never stacked
  • The whole cart stays above your margin floor
Example 5 of 5Café · grocery

Fill slow mornings with your regulars

Tuesdays and Thursdays are quiet. The owner wants to reward loyal morning customers who live nearby with something they enjoy — not cut the coffee price.

A barista hands a coffee to a customer at the counter
1PerkQi StudioRules in Studio
Studio · Slow mornings
Who18+ orders in the last 3 months AND $300+ on the “Coffee” group in the last 3 months AND in ZIP codes near the café
Whata free croissant
When7–9am, Tuesday and Thursday
Limits60 per day for the whole promotion · 1 per customer per week · stops at 1,000 or after one month
2The shopperWhat the shopper sees
WHAT THE SHOPPER SEESThanks for being a regular — your croissant is on us this morning.

Ten conditions, set up without a developer.

PerkQi GuardWhat Guard checks
  • Daily and weekly limits, in real time — not at the end of the day
  • Total redemptions and end date
  • Total cost within the budget

Illustrative examples, not reported customer results.

Bring us a promotion you could not run

Have a promotion idea? Let’s make it smarter.

Bring us a promotion you’ve struggled to run — or one you’d like to personalize for different shoppers. In a 30-minute call, we’ll show you how PerkQi builds it, personalizes it for each shopper and keeps your rules intact.

We will contact you to arrange a time.